Thursday, 10 March 2016

Target Audience in Horror films

Age
As research revealed the most common age for someone watching a horror movie is between the ages of 15 and 25. This age group is targeted as a result in during young adulthood this age group are in the key stages of developing themselves and learning about the world, meaning they want to try new things and experiment with different emotions and feeling they may posses. They want to rush into life and seek all thrill they can grasp, in which horror movies give them this thrill and excite the young audience much easier than an older audience. A young audience is also less sescepible to being put off the film by violence and unnatural images which make an older audience feel less attracted and negative towards the film.
Gender
Males are more likely to be a fan or horror movies as a result of their stereotypical thrill seeking which is portrayed with a boy. Violence is also a significant convention of a horror movies which is often enjoyed by males much less in comparison to young girls. Horror films usually attract groups of friends or couples, as these films bring emotion to the table which connects the audience emotional through fear.
Class
Most horror films are aimed at the working class community as a result of their excitement which is gained from a horror film with a relatively cheap price. In comparison to the higher class, they usually are engaged in a sub genre such as romance or action, which is due to their higher level of satisfaction.

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