Paranormal Activity Case Study

Paranormal Activity Case Study-$15,000
Paranormal Activity is a 2007 American independent found footage supernatural horror film written, co-produced, photographed, edited, and directed by Oren Peli. It is the first entry into the Paranormal Activity film series. The film centers on a young couple, Katie and Micah, who are haunted by a supernatural presence in their home. It is presented in the style of "found footage", from cameras set up by the couple in an attempt to document what is haunting them.
Originally developed as an independent feature and given film festival screenings in 2007, the film was acquired by Paramount Pictures and modified, particularly with a new ending. It was given a limited U.S. release on September 25, 2009, and then a nationwide release on October 16, 2009. The film earned nearly $108 million at the U.S. box office and a further $85 million internationally for a worldwide total of $193 million.
Initially the Paranormal Activity trailer was uploaded to a website, the producer set up a demand button on the website in the aim that the film would encourage great demand. The producer aimed for 1,000,000 demands in order for the film to broadcasted globally, in which the film smashed this expectation. The producer was able to advertise and spread the word of his film through social media, a continuously growing power of todays society with more and more institutions and companies using social media in order to advertise their products. The most significant social media site was Twitter as the film began trending on twitter which allowed millions around the world to hear about the newest horror movie. As well as using other methods of spreading the word such as Facebook, creating fan pages, or emails sharing the link regarding the film and its heavily increasing demand.
The media institution Paramount pictures then took over proceeding and produced the film globally.